How to Set Up an Email Campaign in Ostana

Email campaigns are one of the most effective tools for re-engaging your members, announcing rewards, promoting offers, and driving repeat visits. With Ostana’s built-in email campaign builder, you can create beautiful, targeted emails in just minutes.

✅ Step-by-Step: Creating an Email Campaign

🔹 Step 1: Access the Campaign Builder

1. Log into your Ostana Dashboard
   Navigate to https://portal.ostana.io and go to the Campaigns section.

2. Click “Create Campaign”
   Select Email as the campaign type.

🔹 Step 2: Define the Campaign Details

3. Enter Campaign Name
   Give your campaign a clear internal name (e.g., “June Loyalty Boost” or “Birthday Email Blast”).

4. Set the Email Subject Line
   This is what your members will see first. Keep it compelling and relevant.

   • ✉ Example: "You've earned a surprise!"

   • Use dynamic fields like {{first_name}} to personalize.

5. Add a Preview Text (Optional)
   A short line that appears next to your subject in the inbox.

   • Example: “Use your points before they expire – your next reward is waiting!”

🔹 Step 3: Design the Email

6. Choose an Email Template
   Use a pre-built template or start from scratch. Drag-and-drop sections include:

   • Text blocks

   • Images or logos

   • Buttons with custom links

   • Rewards/Offer blocks (auto-filled from Ostana)

7. Customize Content
   Add messaging, images, offers, and brand visuals.

   • Personalize using fields like:

     • {{first_name}}

     • {{points_balance}}

     • {{tier_name}}

8. Add Call-to-Action
   Drive engagement with buttons like:

   • “Redeem Your Reward”

   • “Visit Us Today”

   • “Claim Your Bonus”

🔹 Step 4: Choose Audience

9. Target the Right Members
   Choose from:

   • All members

   • Specific tiers (e.g., Gold, Silver)

🔹 Step 5: Schedule or Send

10. Select Send Time

    • Send Now: Launch immediately

    • Schedule Later: Choose a date and time for optimal delivery (e.g., weekdays at 10 AM)

11. Review and Test

    • Use Preview to see how the email looks on desktop and mobile

    • Send a test email to yourself or your team

12. Click “Send Campaign”
    Or schedule it and Ostana will handle the rest!

🎉 Your email campaign is now live!

🧠 Tips for Effective Email Campaigns

• 💬 Keep it clear and concise
  Emails with 100–150 words tend to perform best.

• 🖼 Use high-quality visuals
  Use your logo and branded colors for a consistent look.

• 🎯 One goal per email
  Focus each campaign on one action — redeem, visit, refer, etc.

• 📅 Send 1–2x per month
  Keep frequency manageable to avoid fatigue or unsubscribes.

🔍 FAQs

Q: Can I include reward links or QR codes?
Yes — you can add links to reward redemption pages or embed scannable QR codes.

Q: Can I resend the email to people who didn’t open it?
Currently, that’s not automated — but you can export non-openers and re-import them as a segment.

Q: What’s the best time to send?
Weekday mornings (9–11 AM) or early evenings (5–7 PM) tend to get the best engagement.

📊 Post-Campaign Analytics

After sending, track performance under Campaigns → Email → [Your Campaign Name]:

• Open rate

• Click-through rate

• Conversions (e.g., redemptions, visits)

• Unsubscribes